In my seemingly never-ending search for information about how new media is used by musicians, I run up against a few barriers; for instance, emails to new media companies go unanswered. But the corporate cold-shoulder aside, my biggest hurdle is the size of The Cloud. Everyday I discover different bands using an array of online tools to embed their music to a blog or to post gig announcements in some form of social media. So, without admitting I’m overwhelmed, I’ll just say that I will try to give as much attention to each online service that I can. Today I will start with a big one: reverbnation.com
Created in 2006, reverbnation.com claims to have “the best tools for musicians and the best music for everyone else.” With nearly 2 million artists using their service, they certainly claim a large chunk of music real estate in The Cloud. From reverbnation’s about page:
ReverbNation.com is the leading online music-marketing platform used by over 1,995,000 artists — plus managers, record labels, and venues — to grow their reach, influence, and business across the internet. ReverbNation.com provides free and affordable solutions to individual artists and the music industry professionals that support them in the areas of web promotion, fan-relationship management, digital distribution, social-media marketing, direct-to-fan e-commerce, fan-behavior measurement, sentiment tracking, web-site hosting, and concert booking and promotion
Quite a lot there, I know, but reverbnation is a monster when it comes to building relationships with fans, labels, venues and producers. More than 100,000 artists use their free FanReach emailing service which allows musicians to directly connect with fans. For a premium upgrade, artists can have access to FanReachPro which is for bands who are trying to grow their fan base, book gigs, and earn money from selling merchandise and music.
In the true spirit of the “freemium” service, rudimentary tools get bands started with a profile, which allows them to access to music players and widgets and a multitude of other services. If bands want upgrade to the paid service they can access tools to customize their e-newsletters and press kits and get more detailed stats regarding their fan activity.
Reverbnation’s GigFinder service helps artists find venues that showcase bands similar in genre to their music. It also allows users to search in a specific geography which is extremely helpful when booking tour dates. With over 100,000 venue listings around the world, bands can extend their reach for gigs beyond their own backyard.
I didn’t intend for this entry to be a reverbnation commercial, but I have to admit that the sheer breadth and depth of their services for musicians is staggering. It is an excellent alternative for bands that don’t have the time and resources to build and maintain their own website. For more about what they have to offer check out reverbnation’s Artist Features Page.
To see an example of reverbnation in action, check out The Carolina Chocolate Drops page
Next time, you guessed it, MORE CLOUD!