Buying In to Sell Out

For bands, making money from music alone is not enough. Sometimes it's all about the merch. (Photos from Kings Road Merch and Indiemerch.)

Taking more notes from Mr. PJ Bond who, as of this writing, is playing his music around the United Kingdom, a musician can not live on music alone.  A lot of the money generated for independent bands and musicians doesn’t come from the sale of their music, but from their merchandise.  Getting from one show to the next means keeping a tight rein on expenses and shilling t-shirts, stickers and posters out of a well-worn suitcase after the show.

Although selling merchandise face-to-face is the most efficient way to turn money into food or gas, it’s impossible for one person or band group to manage a “merch booth” while performing.  Keeping an eye out to make sure money and inventory doesn’t disappear can be handled by a manager but most bands and musicians barely make enough money to keep the tires from falling off the tour van so musicians turn to the internet for solutions.  While a dedicated website is a great way to get information to fans, it can be cumbersome when it comes to selling merchandise.  Also, “official” band merchandise is difficult to keep “official”, in that more popular bands have their name and image re-sold “unofficially” through sites that have no link with the bands, therefore the bands do not receive compensation for money generated on their name.

Online retailers are numerous but some specialize in catering to musicians and bands specifically.  In an effort to find out which merch retailers are used  I have subscribed to some independent bands whose music I like.  Metal/Punk band Valient Thorr uses indiemerch.com. From their website:Indiemerchndising prides itself on relationships and quality… with the industry’s most advanced manufacturing capabilities and distribution services.”  The site is subdivided into the indiemerchstore section which allows a band to sell their merchandise through a web-based secure interface (indiemechstore.com)and another section specializes in manufacturing the merchandise whether its t-shirts, pants or hats (indiemerchandising.com ).

Indiemerch.com also offers a value add service by allowing bands to customize the look of their site in order to brand their retail page alongside their merchandise.  From the band-specific page a band can place links to their official website, latest blog updates, and the site automatically lists the best sellers.  Here’s a look at Valient Thorr’s indiemerch page.

A more popular indy band, Social Distortion, uses Kings Road Merchwhich offers similar services but has a larger distribution network throughout the world. (Social Distortion’s kings road merch page.)  King’s Road Merch offers merchandise production, tour supply, design, online stores, and retail distribution but doesn’t allow the same page customization as indiemerch.

There are countless merchandise sites that perform similar services but may not cater specifically to musicians such as: grindstore.com; zazzle.com; cafepress.com; rockabilia.com; scrappyapparel.com; bandwagonmerch.com; bandwear.com

Still there’s many other sites that cater to musicians merch needs and if you know of any that need adding to this post or to my research please send it along.

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Start Me Up

Greetings to those of you who have found my little corner of the blogosphere.  I am taking on an endeavor that, on the surface, seems quite daunting but will hopefully shed some light on the music industry’s rapidly changing (r)evolution.  The idea is to explore the ways in which bands and musicians communicate online, whether it be through social media, multimedia, or “what-have-you.”  For the sake of simplicity and brevity, I will refer to these channels of communication as “new media.”  This exploration will also be supported by a paper which is for a class that I am taking at the International University of Geneva.  Since the world of music is vast and deep, I will restrict the discussion to bands and musicians that either I enjoy or serve the purpose of defining or explaining my point(s).

Tonight I will have an opportunity to travel with three solo artists from Geneva, Switzerland to their gig in Lausanne, Switzerland in order to get their insight on how they use new media.  I will use this information to catapult into the ever changing world of the music industry.  Wish me luck.